EF/Go Ahead Tours – Print Ads

To help Go Ahead Tours stand out in a crowded travel space, we created a series of ads featuring our Tour Directors, the expert guides who lead our trips. By portraying our Tour Directors outside of their roles and offering a bit of a fun biography, we hope to show that their excellence goes beyond being a guide — they’re just cool people you’d want to travel with, too.

We visited Rome for our photoshoot, which was also pretty cool.

These ads ran in fall and winter 2017–2018 in a range of U.S. and Canadian publications, including Oprah, Travel + Leisure, Food & Wine, and Zoomer.

2018 Travel Weekly Magellan Awards — Gold winner, Print Advertising