EF/Go Ahead Tours – Catalog Redesign
For our September 2019 issue, we redesigned our product catalog from cover to cover—a big undertaking. I managed creative direction and, along with one other writer, made all-new content for the piece.
As part of the catalog’s makeover, I reorganized and rewrote front-of-book content to better communicate Go Ahead’s brand values and benefits.
Product is interspersed with editorial content, and we refreshed our tour copy to bring these unique travel experiences to life.
Design: Paula Morall, Jeff Desrosiers
Illustration: Jeff Desrosiers
Art Direction: Adam Domurat, Nate Cameron
Additional Copywriters: Jamie Gallerani