Go Ahead | Catalog Redesign

For our September 2019 issue, we redesigned our product catalog from cover to cover—a big undertaking. I managed creative direction and, along with one other writer, made all-new content for the piece.

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 As part of the catalog’s makeover, I reorganized and rewrote front-of-book content to better communicate Go Ahead’s brand values and benefits.

As part of the catalog’s makeover, I reorganized and rewrote front-of-book content to better communicate Go Ahead’s brand values and benefits.

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 Product is interspersed with editorial content, and we refreshed our tour copy to bring these unique travel experiences to life.

Product is interspersed with editorial content, and we refreshed our tour copy to bring these unique travel experiences to life.

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