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Go Ahead | Black Friday 2017

After its successful first run as a month-long sale in 2016, we brought the Black Friday Event back for 2017 with a new concept: choosing moments over things. This print piece was part of a multi-channel campaign, introducing each week of the sale in an informative and inspiring way—as well as building excitement around our mystery offer for the week of Black Friday.

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 To introduce each weekly sale, we brought in the “wanderlist” — a roundup of inspirational travel content that offered an editorial snapshot of the tours on sale.

To introduce each weekly sale, we brought in the “wanderlist” — a roundup of inspirational travel content that offered an editorial snapshot of the tours on sale.

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