We wanted the videos to have a DIY feel, so we got the team together to toss around some confetti and hold some signs. (We found a lot of confetti in our shirts, and maybe accidentally ate some confetti.)
We also liked the idea of the nomination being something we would invite others to celebrate. What’s better than a cupcake party? (Thanks to Sweet here in Boston for matching our brand green in frosting.)
A short GIF created from the video footage for use in email.