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Referral Program

When Go Ahead Tours revamped their travel referral program, they needed creative to go with it. We were inspired by the visual of the luggage tag, and used it across multiple digital touchpoints as a consistent container for referral messaging—whether it’s earning referral credits in email, or viewing program details in your account.

 “Bob” is what we named our referring traveler. “Sally” is Bob’s friend. This content is dynamic in email, and our very patient and kind email developer helped us figure out how to make it work.

“Bob” is what we named our referring traveler. “Sally” is Bob’s friend. This content is dynamic in email, and our very patient and kind email developer helped us figure out how to make it work.

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 Part of the “How it works” page in a user’s online account.

Part of the “How it works” page in a user’s online account.